Tuesday, 19 May 2015

Think about the news 6

This story was the top news of the day.
The BBC is far from the only one to lead with this headline, but it is unusual in containing the seeds of its own destruction within the same story.
As the BBC notes, almost nothing has changed, and what little change there is is probably an artifact of the calculations.
1. Inflation as measured by the ONS has a big variance. A change of 0.1% is easily within a margin of error.
2. The ONS says that the cause of this deflation is in air and sea fares. These are hardly regular purchases that most of us make each month.
3. Every analyst quoted says that it's not really deflation, but a temporary blip that doesn't really matter.
4. The BBC's head of statistics, possibly quoting the ONS, reports that the change is just because of the timing of Easter.

So this big news story is quite clearly not news at all. It's a complete waste of time, telling people about something that hasn't really changed. Perhaps some people are confused by it, some scared by it, some worried. It gives politicians a chance to produce empty and pointless soudbites about something, reassuring voters or stoking them up, depending on if they're in power or not.

There is real news out there about corruption, earthquakes, analysis of policies or government programmes, or even pets doing unusual things. This story is really dredging up nothingness.

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